Category: Development
Key Concepts Of Media
Media Language
Institution
Genre
Representation
Audience
Ideology
Narrative
Logo Stages
The logo took inspiration from the band “Korn” with the backwards and capitalised letter.
Deconstruction of These Days (Rudimental)
2:19
At this point in the video the setting, mood and lighting all change conveying a break-up through visuals as well as lyrics. This is where Macklemore comes in and talks/sings about how this break-up has affected him and this also shows through his facial expressions, lighting and setting. The setting shows the same apartment seen earlier in the video but now the only objects that take up room are moving boxes and the lighting is dim conveying a melancholy vibe throughout. His body language and facial expressions talk for themselves within these scenes as well.
0:26
The lyrics “When two hearts get broke” are also shown visually by Macklemore having his head in his arms as if he was crying about splitting up with someone as the lyrics suggest an this has clearly effected him on a large scale.
Scene/IT magazine
Front Page
Body text
This is what we did for magazine design and how they should be laid
out.
This is what it looks like with all the grids appearing as well.
Camera experimentation
Creative control
Aperture: width of the shutter to let certain amounts of light in. The lower the number the smaller the D.O.F. and vice versa.
Shutter speed: How fast the image is picked up by the camera. Fast for still photos, slow for motion blur.
ISO: Higher=lighter Lower=darker
White balance
F/: f stop
Glossary
Serif Typeface: A slight projection finishing off a stroke of a letter in certain typefaces. (Google)
Sans Serif Typeface: A style of type without serifs. Without Serifs. (Google)
Display Typeface: Usually big and crazy letters. It is a typeface that is intended for use at large sizes for headings, rather than for extended passages of body text. (Wikipedia)
Script Typeface: Often used on computers to make the lettering seem more like handwriting and more traditional or authentic.
Decorative Typeface: Fonts with extreme features such as swashes or exaggerated serifs, and any fonts designed to be used at larger than body copy sizes can be described as decorative type. (Lifewire)
Header: This is what appears as the biggest word/words on a page to give a brief overview of a page/magazine/newspaper etc. Also called titles in other cases.
Sub-header: This is what appears at the top of each segment of an article to give a brief overview of that segment.
Body text: This is the main reading content which describes in detail the article and about who, what, where, when, why and how of the subject.
Tracking: This refers to the amount of space between a group of letters to affect density in a line or block of text. (Graphic Design)
Kerning: In typography, kerning is the process of adjusting the spacing between pairs of characters in a proportional manner this is usually to make it more appealing to the eye. (Wikipedia)
Leading: The distance between two baselines of lines of type. The word ‘leading‘ originates from the strips of lead hand-typesetters used to use to space out lines of text evenly. (indesignskills)
Photoshop skills
Before editing
After editing
Using levels, curves, threshold and hue/saturation to improve the picture making it brighter and much more appealing to the eye.
Composition
Composition is the combination of a variety of techniques that can make and image more appealing to the human eye.
Rule of Thirds:
This is a technique where rather than placing the focus of an image in the centre of the shot, it will be placed off to the left or right instead as it is more interesting and exciting to see. This works because everyday we see our focus is placed directly on what we want to see so taking it out of the traditional way of seeing things can spike interest.
Leading Lines:
This is an attempt to force the human eye to look at a point without the brain really acknowledging it. This is done by using straight, diagonal, curvy (etc.) lines and making them all end at the same focal point meaning no matter where you start on the image you will always end up looking at the focus point.
Symmetry and patterns:
Symmetry and patterns surround us in our everyday life but we don’t pick up on it as often as if we were looking for it. It is a technique that can make architecture, images and many more art forms more appealing to the human eye but it can also be used with slight alterations on each half changing the message of the image on one side compared to the other.
Background:
This is spoken about in more depth when it comes to photography and cinematographers where the background can either isolate the main focus of the image/shot or distract from it. Backgrounds will be made blank so it helps keep the focus on the main image prominent. Sometimes parts of the foreground may be blurred or blanked out so you focus on the background instead.
Depth:
Depth is similar to background but instead the background tends to be shown to be further away by having depth of field applied. This can either focus the vision on a closer object while blurring out the background or vice versa.
Viewpoint:
The viewpoint a photo is taken from can heavily effect the ideas behind the photo and can change someones view on the picture completely compared to if it was taken from another angle or view. Views on a picture can be changed just by changing which angle you take it from whether its from the left or right, looking up or down or just looking straight on, these can all change opinions on an image.
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