I have used the formation of a typewriters keyboard to arrange the letters making it connect with the name of the typography stronger and helping people make the connection between the name and the style.
I also used the I love NY symbol as it is a modern popular use of the font meaning many people who see the poster will understand and have an example of where it is commonly used.
Creative control
Aperture: width of the shutter to let certain amounts of light in. The lower the number the smaller the D.O.F. and vice versa.
Shutter speed: How fast the image is picked up by the camera. Fast for still photos, slow for motion blur.
ISO: Higher=lighter Lower=darker
White balance
F/: f stop
Serif Typeface: A slight projection finishing off a stroke of a letter in certain typefaces. (Google)
Sans Serif Typeface: A style of type without serifs. Without Serifs. (Google)
Display Typeface: Usually big and crazy letters. It is a typeface that is intended for use at large sizes for headings, rather than for extended passages of body text. (Wikipedia)
Script Typeface: Often used on computers to make the lettering seem more like handwriting and more traditional or authentic.
Decorative Typeface: Fonts with extreme features such as swashes or exaggerated serifs, and any fonts designed to be used at larger than body copy sizes can be described as decorative type. (Lifewire)
Header: This is what appears as the biggest word/words on a page to give a brief overview of a page/magazine/newspaper etc. Also called titles in other cases.
Sub-header: This is what appears at the top of each segment of an article to give a brief overview of that segment.
Body text: This is the main reading content which describes in detail the article and about who, what, where, when, why and how of the subject.
Tracking: This refers to the amount of space between a group of letters to affect density in a line or block of text. (Graphic Design)
Kerning: In typography, kerning is the process of adjusting the spacing between pairs of characters in a proportional manner this is usually to make it more appealing to the eye. (Wikipedia)
Leading: The distance between two baselines of lines of type. The word ‘leading‘ originates from the strips of lead hand-typesetters used to use to space out lines of text evenly. (indesignskills)
He uses objects that look like letters from the english alphabet for inspiration to make a full set of letters in the same style.
This for example is the use of plasters to make all 26 letters of the alphabet in a similar style to plasters. Other ideas include furniture and architecture as well.
One of his first ideas for these types of typography was that one day he saw a chair and believed it looked like a lower case ‘h’ so he wondered what the rest of the alphabet would like like if it was all done in similar fashion and then he continued to create these throughout the years.
Using levels, curves, threshold and hue/saturation to improve the picture making it brighter and much more appealing to the eye.
Composition is the combination of a variety of techniques that can make and image more appealing to the human eye.
This is a technique where rather than placing the focus of an image in the centre of the shot, it will be placed off to the left or right instead as it is more interesting and exciting to see. This works because everyday we see our focus is placed directly on what we want to see so taking it out of the traditional way of seeing things can spike interest.
This is an attempt to force the human eye to look at a point without the brain really acknowledging it. This is done by using straight, diagonal, curvy (etc.) lines and making them all end at the same focal point meaning no matter where you start on the image you will always end up looking at the focus point.
Symmetry and patterns surround us in our everyday life but we don’t pick up on it as often as if we were looking for it. It is a technique that can make architecture, images and many more art forms more appealing to the human eye but it can also be used with slight alterations on each half changing the message of the image on one side compared to the other.
This is spoken about in more depth when it comes to photography and cinematographers where the background can either isolate the main focus of the image/shot or distract from it. Backgrounds will be made blank so it helps keep the focus on the main image prominent. Sometimes parts of the foreground may be blurred or blanked out so you focus on the background instead.
Depth is similar to background but instead the background tends to be shown to be further away by having depth of field applied. This can either focus the vision on a closer object while blurring out the background or vice versa.
The viewpoint a photo is taken from can heavily effect the ideas behind the photo and can change someones view on the picture completely compared to if it was taken from another angle or view. Views on a picture can be changed just by changing which angle you take it from whether its from the left or right, looking up or down or just looking straight on, these can all change opinions on an image.
Good company in a journey makes the way seem shorter. — Nathan Hamer
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